Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Contact Us
  • Home
  • Integrations
  • Use Cases

Add a User who Completes a Flow to a HubSpot List

Learn how to create a list in HubSpot that will automatically update with the Contacts that have completed a specific Appcues Flow.

Written by Sofia Domingues

Updated at June 11th, 2025

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Installation & Developers
    Installing Appcues Web Installing Appcues Mobile API & Data Troubleshooting Extras
  • Installation & Developers
    Installing Appcues Web Installing Appcues Mobile API & Data Troubleshooting Extras
  • Web Experiences
    Building Web Experiences Targeting Studio Customization & Styling Use Cases Troubleshooting FAQ
  • Mobile Experiences
    Installation & Overview Building Mobile Experiences Mobile Analytics & Integrations Troubleshooting
  • Workflows
    Building & Configuration Use Cases Workflow Analytics and Integrations
  • Account Management
    Subscription Users & Data
  • Analytics
    Experience and Event Analytics Data
  • Best Practices
    Best Practices Use Cases Pro Tips Product-led Growth
  • Integrations
    Integration Documents Use Cases Extras
+ More
  • Home

  • Installation & Developers

    • Installation & Developers

      • Web Experiences

        • Mobile Experiences

          • Workflows

            • Account Management

              • Analytics

                • Best Practices

                  • Integrations

                    Using our HubSpot integration, you can create a list in HubSpot that will automatically update with the Contacts that have completed a specific Appcues Flow. You can then use that list to do things like send marketing emails, enroll those contacts in a workflow, or use it as a filter in a custom report.

                    Pre-requisites:

                    • Appcues plan that includes the Appcues<>HubSpot Integration (Growth, Enterprise, or Add-On)
                    • A HubSpot Account with CRM (any paid plan)
                    • The Appcues -> HubSpot integration must be enabled and at least one flow event will need to have been passed to HubSpot via the integration. (This could be done by publishing a test flow and setting up an example Contact in HubSpot for your own test user.)

                    Build Guide

                    Step 1: Create a New List

                    In HubSpot, navigate to the “Contacts” menu in the main navigation bar and select “Lists”.

                    Click on the “Create List” button in the upper right-hand corner of the screen, then select “Contact-based” as the list type, enter a name for your list, and select “Active List”. Then click the “Next” button in the upper-right corner of the screen.

                    Step 2: Add Your List Filters

                    Click on “Add filter” and then search for Appcues as the filter category. Select “Appcues” under the “Integration filters”, then “Appcues: Flow Event Properties”.

                    You will then see a list of flow property types that you can utilize to set up the filters for your list.

                    Next, you will need to set up two filters for the list to work correctly:

                    1.  The first filter should be “Event Type is any of Flow Completed”. 

                       
                    2. The second filter should be “Event description contains any of {{Flow Name}}”.

                       

                    With these two filters, only Contacts that have Appcues “flow completed” events for the flow name that was specified will be added to the list.

                    Once your filters have been created, click “Save List”. Your List is now set up and ready for use! 

                    Using Your List

                    As mentioned above, you can then use that list to do things like send marketing emails, enroll those contacts in a workflow, or use it as a filter in a custom report. 

                    This link from HubSpot’s Knowledge Base provides links to additional information on setting those use cases up in HubSpot.

                     

                    Happy Building!

                    Was this article helpful?

                    Yes
                    No
                    Give feedback about this article

                    Related Articles

                    • Use a HubSpot Workflow to add NPS Responses to a Contact Record
                    • Increase your trial conversion rate with Slack + Zapier
                    • Collect feedback with Google Sheets + Zapier
                    • Run a webinar campaign with GoToWebinar
                    • Schedule User Interviews with Calendly
                    DON'T TAKE OUR WORD FOR IT

                    Start building with Appcues for free

                    Try before you buy
                    No credit card required
                    Support included
                    Start building for freeBook a demo
                    or take an interactive tour
                    Appcues logo

                    Product

                    In-app messaging
                    Email
                    Push notifications
                    Workflows
                    Data
                    How it works
                    Pricing
                    What's new

                    Use cases

                    Onboarding
                    Free-trial conversion
                    Feature adoption
                    Feedback
                    Support

                    Integrations

                    Why connect
                    All integrations
                    All workflows

                    Company

                    About
                    Careers
                    HIRING
                    Why Appcues
                    Teams
                    Customers

                    Support

                    Request a demo
                    Start free trial
                    Developer Docs
                    Help Center
                    Customer Success
                    Contact

                    Resources

                    Product Adoption Academy
                    Courses
                    Workshops
                    Templates
                    Examples
                    Made with Appcues
                    The Appcues Blog
                    PLG Collective
                    Product-led Experience Report
                    The Product Experience Playbook
                    The Product-Led Growth Flywheel
                    © 2025 Appcues. All rights reserved.
                    SecurityTerms of ServiceWebsite Terms of UsePrivacy PolicyCookie Preferences
                    Expand