Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Contact Us
  • Home
  • Installation & Developers
  • Installing Appcues Web

Installing with Segment

A guide to install Appcues through Segment.

Written by Sofia Domingues

Updated at June 11th, 2025

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Installation & Developers
    Installing Appcues Web Installing Appcues Mobile API & Data Troubleshooting Extras
  • Installation & Developers
    Installing Appcues Web Installing Appcues Mobile API & Data Troubleshooting Extras
  • Web Experiences
    Building Web Experiences Targeting Studio Customization & Styling Use Cases Troubleshooting FAQ
  • Mobile Experiences
    Installation & Overview Building Mobile Experiences Mobile Analytics & Integrations Troubleshooting
  • Workflows
    Building & Configuration Use Cases Workflow Analytics and Integrations
  • Account Management
    Subscription Users & Data
  • Analytics
    Experience and Event Analytics Data
  • Best Practices
    Best Practices Use Cases Pro Tips Product-led Growth
  • Integrations
    Integration Documents Use Cases Extras
+ More
  • Home

  • Installation & Developers

    • Installation & Developers

      • Web Experiences

        • Mobile Experiences

          • Workflows

            • Account Management

              • Analytics

                • Best Practices

                  • Integrations

                    This document is focused on installing Appcues in web applications using Segment, for information on installing Appcues in mobile applications using Segment see the Installing the Mobile SDK doc!

                    Appcues integrates with Segment's analytics.js client-side script.

                    Important: Segment must be actively installed on every page you would like your Appcues flows to appear, i.e., the analytics.identify() call must be called on every page load for the integration to work correctly. This means any user properties passed to Segment through the identify() call will also be passed to Appcues and will cause Appcues to show content that's targeted to that user (if they qualify).

                    Activation

                    The first thing you'll need to do is enable the Segment-Appcues integration (additional information about this setup is available in the Segment Appcues Destination documentation):

                    1. Find the Segment "source" for your application and select it.
                    2. Click the Add Destination button.
                    3. Search for "Appcues" and select it from the list of destinations. Click "Configure Appcues."
                    4. Enter your Appcues ID and Legacy API Key. You can find the account ID on your Account page and your Legacy API Key on the API Keys page (Also called the API Key on the account settings page for legacy plan customers).

                    That's it! Now Appcues is installed through Segment. Appcues will be set up anywhere your Segment script is installed.

                    Required

                    In Segment-speak, the Appcues integration "assumes page load". What this means is that if analytics.page() isn't called, Segment won't load our script.

                    Additionally, a call to analytics.identify() is required; otherwise, no user properties will be passed to Appcues from Segment. Without user identification, Appcues does not know how to attempt to show content.

                    Recommended

                    A call to analytics.group() will allow for group association with your users.  This will simplify the categorization for account-level properties.  Ingesting group properties to Appcues will allow you to target experiences based on wider group information reduce the overall number of user properties needed to be tracked, and in the near future be able to see account-level analytics directly in Appcues Studio.

                    Optional

                    Appcues will also receive data from Segment when analytics.track() is called.

                    If you have questions or feedback on our Segment integration, please reach out to us at support@appcues.com.

                    Was this article helpful?

                    Yes
                    No
                    Give feedback about this article

                    Related Articles

                    • Appcues Installation Overview
                    • User Properties Overview
                    • Installation Guide for Developers
                    • FAQ for Developers
                    • Calling Appcues.page() vs Appcues.identify()
                    DON'T TAKE OUR WORD FOR IT

                    Start building with Appcues for free

                    Try before you buy
                    No credit card required
                    Support included
                    Start building for freeBook a demo
                    or take an interactive tour
                    Appcues logo

                    Product

                    In-app messaging
                    Email
                    Push notifications
                    Workflows
                    Data
                    How it works
                    Pricing
                    What's new

                    Use cases

                    Onboarding
                    Free-trial conversion
                    Feature adoption
                    Feedback
                    Support

                    Integrations

                    Why connect
                    All integrations
                    All workflows

                    Company

                    About
                    Careers
                    HIRING
                    Why Appcues
                    Teams
                    Customers

                    Support

                    Request a demo
                    Start free trial
                    Developer Docs
                    Help Center
                    Customer Success
                    Contact

                    Resources

                    Product Adoption Academy
                    Courses
                    Workshops
                    Templates
                    Examples
                    Made with Appcues
                    The Appcues Blog
                    PLG Collective
                    Product-led Experience Report
                    The Product Experience Playbook
                    The Product-Led Growth Flywheel
                    © 2025 Appcues. All rights reserved.
                    SecurityTerms of ServiceWebsite Terms of UsePrivacy PolicyCookie Preferences
                    Expand