Heap Integration
Integration guide between Appcues and Heap
Written by Sofia Domingues
Updated at June 11th, 2025
Heap and Appcues have partnered to create a bi-directional flow of information enabling customers to maximize the value of both solutions. Completing the two-way integration requires setup in both Appcues and Heap.
How to use this integration
Appcues to Heap Mobile
To send data from Appcues mobile to Heap see the guide for your application in the Mobile Integrations doc.
Appcues to Heap
Enable Heap on your Integrations page by hovering over the Heap integration and selecting Activate.
Once Heap and Appcues are integrated, you can automatically find Appcues data under your Events category, where Source = ‘Appcues’. Appcues events appear on a general level, such as Flow Completed, Flow Started, Step Skipped, etc. (note for Step Interacted only stepChildId, stepChildNumber, and interactionType will be available and for Form Submitted only interactionType will be available in Heap)
Once you turn on this integration in Heap, you’ll have the option to do a one-time immediate sync, or schedule a recurring sync.To get the most out of this integration, you'll also want to be tracking events from your own application in Heap. These events might look like User signed up, created project, invited user, sent email, etc. -- it all depends on what your platform is and what your users can and should accomplish within it.
Use Case Examples
What data is sent from Appcues to Heap?
The following events are sent from Appcues to Heap when the integration is enabled: flow events, form events, NPS events, checklist events, pin events, banner events, and custom events.
| flow_started | form_submitted | checklist_skipped |
| flow_completed | form_field_submitted | checklist_dismissed |
| flow_skipped | nps_feedback | checklist_item_started |
| flow_aborted | nps_score | checklist_item_completed |
| step_started | nps_clicked_update_nps_score | appcues_custom (CTT events) |
| step_completed | nps_ask_me_later_selected_at | v2:experience_started |
| step_skipped | nps_survey_started | v2:step_seen |
| step_interacted | checklist_shown | v2:icon_seen |
| step_aborted | checklist_completed | v2:step_interaction |
| Builder track event | v2:experience_dismissed |
Note: you must have our Events Broadcaster feature enabled to send appcues_custom events. Please reach out to support@appcues.com if you're interested!
Defining your event
By creating a new event you can specify which Appcues flow you'd like to use in your Heap analysis. For instance, you can limit your event to a certain flow by using a filter when creating your event:
Creating your funnel
You can then use Heap analysis modules - such as funnels - to look at adoption such as: how many users who start a flow complete it? Select the two events you created (Flow Started and Flow Completed) and click run query to view your results.
Heap to Appcues
For more information on Heap's integration to send data to Appcues, check out Heap's documentation.