Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Contact Us
  • Home
  • Web Experiences
  • Targeting

Targeting Flows Use Cases

Learn some targeting use cases to define when your flows should show to your users.

Written by Sofia Domingues

Updated at May 14th, 2025

Contact Us

If you still have questions or prefer to get help directly from an agent, please submit a request.
We’ll get back to you as soon as possible.

Please fill out the contact form below and we will reply as soon as possible.

  • Installation & Developers
    Installing Appcues Web Installing Appcues Mobile API & Data Troubleshooting Extras
  • Installation & Developers
    Installing Appcues Web Installing Appcues Mobile API & Data Troubleshooting Extras
  • Web Experiences
    Building Web Experiences Targeting Studio Customization & Styling Use Cases Troubleshooting FAQ
  • Mobile Experiences
    Installation & Overview Building Mobile Experiences Mobile Analytics & Integrations Troubleshooting
  • Workflows
    Building & Configuration Use Cases Workflow Analytics and Integrations
  • Account Management
    Subscription Users & Data
  • Analytics
    Experience and Event Analytics Data
  • Best Practices
    Best Practices Use Cases Pro Tips Product-led Growth
  • Integrations
    Integration Documents Use Cases Extras
+ More
  • Home

  • Installation & Developers

    • Installation & Developers

      • Web Experiences

        • Mobile Experiences

          • Workflows

            • Account Management

              • Analytics

                • Best Practices

                  • Integrations

                    In this article, we'll cover some use cases to target flows based on Flows and on Events.

                    Targeting Flows based on Flows

                    Ordering flows to show sequentially and days apart

                    You may want your users to complete a set of flows in a particular order and in a timed interval. For example, let's show a "Welcome" flow first and an "Add Tasks" flow 5 days later.

                    In the "Add Tasks" flow, we target for the "Welcome" flow having been seen previously but not within the last 5 days:

                    Showing a flow x amount of times

                    You may want to show a flow x number of times before it stops showing. In order to do that, make sure you select 'show every time'.

                    Then, in that flow targeting, you'd say:

                    Once it shows 3 times to a user, it will stop showing.

                    Showing a flow every x days

                    You may also want to show the same flow in a cadence, say once a week. In that case, you'll want to target that flow to users who haven't seen it the last 7 days. After those 7 days, a user will then be eligible to trigger this flow again. Repeat every 7 days.

                    Spacing the time between showing multiple flows

                    It's good practice to make sure your users aren't seeing too many flows. You can set a flow to show a set number of days after another flow was shown: 

                    Showing a flow each time a user qualifies until they complete the flow

                    You can make sure a user sees a flow until they actually complete it. For example, if we have a "Demo-Enable Welcome" flow composed of 5 steps, I can set that flow's audience targeting to show to any user who has not completed it the last step:

                    And set the flow to "Show every time":

                    This way the flow will show every time until "has not been completed" is no longer true, ie. the user completed the flow.

                    Note: this currently only works for Hotspot and Tooltips where we track whether the flow has been completed rather than simply seen. Check the note below to learn more about this.

                    Targeting Flows based on Events

                    Showing a flow x days after an event has occurred (or more)

                    You may want to show a flow 3 days after an event has occurred, regardless of how long ago it happened. For this, we'll need to target the event having occurred at least 1 time in the past, but not in the last 3 days.

                    Showing a flow on the second week after signing up

                    You may want to show a flow two weeks after your users have signed up. If you’re sending an event like ‘Sign up’ you can say that it has occurred in the last 14 days, but that it hasn’t occurred in the last 7 days.

                    This will then show the flow only to users who signed up two weeks ago.

                    A few things to note... 

                    Modals and Slideouts are considered completed when seen, so in the UI, those types of steps will show up as “has been seen”.

                    Tooltips and Hotspots are considered completed when the user has interacted with them, so in the UI, those types of steps will show up as “has been completed”. Continuing the flow by clicking a 'next' button or dismissing the flow will mark a tooltip and hotspot as having been completed.

                    To learn more about different targeting scenarios, check out this article:

                    • Targeting Use Cases and Corner Cases

                    Was this article helpful?

                    Yes
                    No
                    Give feedback about this article

                    Related Articles

                    • Targeting Flows
                    • Targeting by User Property
                    • Segments
                    • Event Triggering
                    • Targeting Use Cases and Corner Cases
                    DON'T TAKE OUR WORD FOR IT

                    Start building with Appcues for free

                    Try before you buy
                    No credit card required
                    Support included
                    Start building for freeBook a demo
                    or take an interactive tour
                    Appcues logo

                    Product

                    In-app messaging
                    Email
                    Push notifications
                    Workflows
                    Data
                    How it works
                    Pricing
                    What's new

                    Use cases

                    Onboarding
                    Free-trial conversion
                    Feature adoption
                    Feedback
                    Support

                    Integrations

                    Why connect
                    All integrations
                    All workflows

                    Company

                    About
                    Careers
                    HIRING
                    Why Appcues
                    Teams
                    Customers

                    Support

                    Request a demo
                    Start free trial
                    Developer Docs
                    Help Center
                    Customer Success
                    Contact

                    Resources

                    Product Adoption Academy
                    Courses
                    Workshops
                    Templates
                    Examples
                    Made with Appcues
                    The Appcues Blog
                    PLG Collective
                    Product-led Experience Report
                    The Product Experience Playbook
                    The Product-Led Growth Flywheel
                    © 2025 Appcues. All rights reserved.
                    SecurityTerms of ServiceWebsite Terms of UsePrivacy PolicyCookie Preferences
                    Expand