Integrations open the door to data sharing, powering your tools with Appcues insights! Appcues offers many ready-made integrations, but if your ideal integration isn't available, we’re here to help!

Submit a feature request to let us know, and in the meantime, explore methods like Appcues' Public API, Webhooks, or Zapier to get data in and out of Appcues. These tools make it possible to automate, sync, and enhance your user experience across platforms!

Public API

The Appcues Public API is one of the best data resources available for use. This API can be used to perform a variety of tasks including but not limited to accessing flow information, updating segments & user profiles, and bulk importing & exporting data.

Many of the integrations already offered by Appcues utilize the Public API to send data to and from Appcues. In particular, the bulk import and bulk export options offer the most flexibility for creating your own data connections.

Importing Data

Appcues accepts data in the form of user properties, group/account properties, and event data. You might import user data to personalize user experiences and improve segmentation. For example, you could:

• Send User or Group Profiles: Import user/group data like names, emails, or custom attributes (e.g., subscription level). This enriches Appcues with details used in targeting flows.
• Log Events: Track specific actions (e.g., product feature clicks) by sending events to understand user behavior.
  The example request below imports user profile data in JSON format.

Exporting Data

Exporting helps you analyze user interactions with Appcues experiences in other platforms, such as your analytics tool. You can:

• Retrieve Event Data: Use bulk exporting to pull engagement metrics, such as flow completion or button clicks. This is useful for blending Appcues data with other business metrics.

The example request will return data from a specific flow during a time range.

To access the data file directly instead of through an email, set the "email" property to null and use the returned job_id to make a request to the Job Status endpoint. The Job Status endpoint will return a signed_s3_url that can be used to access the data file.

 

With these endpoints, an external system can send user data to Appcues for personalized experiences and pull engagement data to refine strategies based on user behavior. Check out the full API reference for more endpoints and data format details here.

Raw Data Access

Available for Enterprise plans (or via add-on), Appcues also offers the option to send raw event data into an Amazon S3 or Google Cloud Storage bucket. You will receive a daily file containing all Appcues data from the past 24 hours for use in BI tools or data pipelines.

Details on setting up your Amazon S3 bucket for Appcues data can be found here.

For more details on setting up a Google Cloud Storage bucket, check out our documentation here.

JavaScript API (Appcues.on())

The Appcues.on() JavaScript function enables real-time event tracking and triggering for integration with other platforms. By listening for specific Appcues events, like "Flow Started" or "Flow Completed," developers can use Appcues.on() to trigger actions in external systems, such as updating user details, or logging interactions in analytics tools. For example, you could listen for a "form_field_submitted" event and send the user’s input to an external tool. This function provides flexibility to sync data or initiate workflows in other platforms by setting event listeners to respond as users engage with Appcues experiences.

For more details, you can explore the Appcues documentation here.

Zapier

With Zapier, you can automate data imports and exports using Appcues as a trigger or an action in Zaps:

• Exporting Data: Trigger a Zap when an Appcues event occurs (e.g., NPS submission, flow completion). This lets you pass Appcues data to tools like Google Sheets, Airtable, or CRM systems.
• Importing Data: Use an action to send data into Appcues from other tools, update profiles, or create custom events.

For detailed steps, visit Appcues + Zapier integration guide.

Webhooks

Appcues Webhooks let you send event data (e.g., Web Flow Completed or Web Flow Form Submitted) to other platforms in real-time. By setting up a webhook URL, you can push this data to your server or external systems like CRMs and analytics tools whenever specific events occur. This enables seamless data integration, automating workflows based on user interactions within Appcues experiences.

For full details, refer to Appcues Webhooks Documentation.

Other Integrations

It's always a great idea to see if one of Appcues’ existing integrations can send the data it collects to other platforms. For instance, by enabling the Appcues integration with Segment.io, you can easily route Appcues data from Segment to any other connected Destination. This setup amplifies data flow, making it easy to leverage Appcues insights across your tools!

 Take a look at our Integrations List.