Customer.io Integration
Learn how to integrate Customer.io with Appcues.
Written by Ricky Perez
Updated at March 21st, 2025
Note: This document covers details of web integrations. For details on mobile integrations, see the Mobile Integrations doc.
How do I activate an integration?
This integration can be activated from your account integrations page.
Why integrate Customer.io with Appcues?
Integrating Customer.io with Appcues will help you target users based on what they did with Appcues. For example, send a follow-up on an NPS survey based on the score. Below is an example of what it would look like in Customer.io:
Use Case Examples:
- Send an Email from Customer.io to Follow-up on your NPS
- Run Multi-channel Onboarding with Customer.io
What data is sent from Appcues to Customer.io?
The following events are sent from Appcues to Customer.io when the integration is enabled: flow events, form events, NPS events, checklist events, pin events, banner events, and custom events.
| flow_started | form_submitted | checklist_skipped |
| flow_completed | form_field_submitted | checklist_dismissed |
| flow_skipped | nps_feedback | checklist_item_started |
| flow_aborted | nps_score | checklist_item_completed |
| step_started | nps_clicked_update_nps_score | appcues_custom (CTT Events) |
| step_completed | nps_ask_me_later_selected_at | v2:experience_started |
| step_skipped | nps_survey_started | v2:step_seen |
| step_interacted | checklist_shown | v2:icon_seen |
| step_aborted | checklist_completed | v2:step_interaction |
| Builder track event | v2:experience_dismissed |