Appcues Events Reference
Complete guide and reference to internal Appcues Events including Flow, Checklist, Pins and NPS Events.
Written by Ricky Perez
Updated at February 14th, 2025
This document is a reference for Appcues Events, if you're looking for information on Appcues Flow events please reference the Client-side Events Reference (Developer) document. If you're looking to learn about sending events into Appcues or tracking events in Appcues see the Events Overview document.
This is a complete guide and reference to internal Appcues Events including Flow Events, Checklist Events, and NPS Events used when creating custom integrations, looking for events in the CSV or your current Integration.
Web Flow Events
After you start collecting feedback from customers, you can build reports outside of Appcues using our CSV exports or an integration. Here is a summary of the event names you may find:
| Event Name | Event Description |
| flow_started | When the first step of a flow is started or displayed on the page. If this event is fired, then the Flow Aborted and Flow Error events should not be fired. This should be fired before the Step Started event. |
| flow_completed | The user completes the last step of the flow. This should be fired after the Step Completed event . |
| flow_skipped | The user chooses to skip a flow. This should fire after the Step Skipped event is fired for the corresponding step. |
| step_started | When the step-group is run or displayed on the page. If this event is fired, then the Step Aborted and Step Error events should not be fired. This should be fired before Step Child Activated or Step Child Recovered events are fired. |
| step_completed | When the user completes a step-group. For modals and tooltips, this means closing the content with the "complete button". For hotspots, this means clicking on the last hotspot. This should be fired before the flow_completed event. |
| step_skipped | When the user chooses to skip a step-group or flow. This should be fired before the Flow Skipped event. |
| step_aborted | When there is a "fatal" error that prevents starting or completing a step-group. If this event is fired before we show the step-group, then Step Started should not be fired. This should be fired before the Flow Aborted event. |
| step_interacted |
When a user interacts with a step-group in some way. Currently we track when a user does any of the following
This should be fired before the Step Child Deactivated or Step Child Activated events that it may trigger. |
| form_submitted | When a user submits a form in a modal. This should be fired before the Step Child Deactivated event it may trigger and before the Form Field Submitted event(s) that it will trigger. |
| form_field_submitted | For each field in a form that a user submits in a modal. This should be fired after the Form Submitted event. |
Pins Events
Here is a summary of the Pin event names you may find when you export your CSV or in your Integrations
| Event Name | Event Description |
| experience_started | Any Pin Icon/Button is displayed on the screen |
| icon_seen | A "Tooltip w/ Icon" Pin has it's icon displayed on the page |
| step_seen | A “Tooltip w/ Icon” Pin is expanded to reveal tooltip content |
| button_pin_seen | A "Button" Pin is displayed on the page |
| step_interaction | A "Button" Pin is interacted with by the user |
Launchpad Events
Here is a summary of the Launchpad event names you may find when you export your CSV or in your Integrations
| Event Name | Event Description |
| experience_started | Any Launchpad beacon is displayed on the screen |
step_interaction |
When a user clicks on a launchpad beacon or interacts with an item within a launchpad |
launchpad_kb_search |
A user searches for a keyword using launchpad knowledge base integration |
Mobile Flow Events
Here is a summary of the mobile flow event names you may find when you export your CSV or in your Integrations
| Event Name | Event Description |
| experience_started | The first step of a flow has rendered in the application. This should be triggered before the step_seen event. |
| experience_completed | The user has completed all steps of a flow, or interacts with steps in such a way that should mark the flow as complete. |
| experience_dismissed | The user chooses to dismiss/skip the entire flow from a particular step. |
| step_seen | The content of a step is shown in the application. |
| step_completed | The user has completed a step, either by closing the step - not skipping/dismissing - or interacting in a way that should mark the step as completed. |
| step_interaction | The user interacts with the step in a predefined way, specific to pattern type. |
NPS Events and Properties
After you start collecting feedback from customers, you can build reports outside of Appcues using our CSV exports or an integration. Here is a summary of the event names you may find:
| Event Name | Event Description |
| nps_survey_started | A user has seen the NPS survey |
| nps_score | A user submitted an NPS score. |
| nps_feedback | A user submitted NPS feedback after selecting an NPS score. |
| nps_ask_me_later_selected_at | A user selected the "Ask Me Later" button at the given timestamp property on an NPS survey that was shown to them |
| nps_clicked_update_nps_score | A user that has already submitted an NPS score selected the "Update Score" option and potentially changed their NPS score. |
Default Properties
Each of these events will have default properties as well as additional properties related to the event.
| Property Name | Property Description |
| timestamp | the time at which this event occurred |
| userId | the user that completed the event |
| currentPageTitle | the title of the page the user was on when the event was completed |
| currentPageUrl | the url of the page the user was on when the event was completed |
| sessionPageviews | the number of pages the user visited in the session in which the event was completed |
Event Specific Properties
Each of these properties will have default properties related to the event.
| Event Name | Event Description |
| nps_survey_started | default properties (see above) |
| nps_score | score- the score that the user selected, default properties (see above) |
| nps_feedback | feedback- the qualitative feedback the user provided, default properties (see above) |
| nps_ask_me_later_selected_at | askMeLaterSelectedAt- the timestamp at which the user selected "Ask Me Later", default properties (see above) |
| nps_clicked_update_nps_score | score- the new score that the user selected, default properties (see above) |
Checklist Events
Here is a summary of the Checklist event names you may find when you export your CSV or in your Integration
| Event Name | Event Description |
| checklist_shown | A user has seen the Checklist |
| checklist_completed | A user has fully completed the Checklist |
| checklist_skipped | A user has selected 'No thanks' and then closes out the Checklist prior to completing all items on the list |
| checklist_dismissed | A user has selected 'I'm done' to dismiss after completing all items on the list |
| checklist_item_started | A user has clicked an item on the Checklist |
| checklist_item_completed | A user has met the success criteria to check an item off of the list |
Default Properties
Each of the above events will have default properties and additional properties related to the event that will be available via the CSV download
| Property Name | Property Description |
| timestamp | The time at which this event occurred |
| userId | The id for the user that completed the event |
| currentPageTitle | Title of the page the user was on when the event was completed |
| currentPageUrl | URL of the page the user was on when the event was completed |
| sessionPageviews | Number of pages the user visited in the session in which the event was completed |
Event Specific Properties
Here is a summary of the Checklist event names you may find when you export your CSV or in your Integration
| Property Name | Property Description |
| checklistId | Internal Id of the checklist (not a targetable option) |
| checklistName | The name of your checklist |
| itemId | Internal identifier of the relevant checklist item |
| itemIndex | List order of the relevant item (starting at 0) |
| itemLabel | Name of the relevant checklist item (i.e. text of checklist item) |